KILROY'S SPORTS
KILROY'S SPORTS
A bar so cool it’s got its own catchphrase.
“ROLL SPORTS”
Aside from its parodied slogan, what makes Kilroy’s Sports any different than your typical sticky-floored dive bar?
Between the sports bar, tiki bar, night club, patios, & live concert venue — there’s something for everyone at Sports. Crowd surf or crowd watch… drink or don’t. The product isn’t alcohol, it’s a guaranteed good time — no matter who you are.
The Hoosiers roll Sports… and Sports is where the Hoosiers roll.
“Where the Hoosiers Roll”
Truth: People come to Kilroy’s for multiple different reasons — the only universal one being to have a good time. The definition of a good time differs between individuals.
Strategy: Turn the existing phrase “Roll Sports” on its head. Set a brand culture of inclusion. Redefine who uses the phrase.
